2. Create a text element which includes you name, the date, and the course number.
3. Examine a publication such as a book, newspaper, or magazine, that you think is well-designed, and in 100 words explain what they always do the same. (colors, logos, fonts, spacing, etc.) Use a 10 point font. Make this text block exactly 3" wide and put it in a box with exactly 1/4" of margin on each side, and about 1/4" margin on the top and bottom.
4. Prepare four thumbnail images of business cards. Pick a single business, but try for four different designs that would communicate four different impressions: professional, friendly, fun, and high-tech.
5. Read Chapters 1 (Only the first few pages dealing with desktop publishing) 2 and 4. Also, read pages188-195 (in Chapter 6) for an introduction to text tools. Read the rest of chapter 1 if you need a review of an operating system. (You will not be tested on an operating system on the quiz.)
Ch 4: What are the four sources listed for graphics to be used in PM documents? Setting the zero point. Using PM drawing tools to make lines of different thickness, circles, ovals, squares, rectangles, and polygons. Using Snap-to-rulers and Snap-to-guides for accurate placement of elements. Moving, changing, and deleting graphic objects, manipulating the object layers. Moving the zero point. Using the shift key to aid drawing. Changing object fills.
Lecture: What is desktop publishing? What are typical printer resolution ranges. Declining and increasing technologies. Advantages of DTP. Steps in the publishing planning process. Why do we seek audience information? What kinds of design decisions does the budget affect? What are typical corporate standards? What are "thumbnails" used for? What does "twice up" mean? What are the goals of business cards? What is meant by landscape or portrait?
Use PageMaker to create three business cards on 8.5" x 11" sheets
of paper. Make the cards 3.5" wide by 2" high. Use a 1/8" margin
all around. The three cards should represent three options for the same customer.
One option should be a conservative design that presents a “well-organized”
impression, with a formal balance and justified layout. Take care to align text
on the margins or in the center. The other two options should be as unusual
or interesting as you would like. One card should have a bleed. Of course they
all must have all the essential elements for business cards.
At least two business cards should have at least one imported or “placed” graphic. If you do not have the exact graphic you need, use a “substitute” graphic from the student disk that came with your textbook. If you use such a “substitute” graphic, after printing, pencil in a note on the proof such as “This graphic to be replaced with a mug shot of Aunt Emma.”
Turn in a Total of Four Sheets:
1) A thumbnail printing of all three cards. (Print “thumbnails, 4 per page”). After printing, include a handwritten note by each explaining the principal goal, and the impression you wish to make. Be as specific as possible.
2) One card printed at actual size with printer’s marks.
3) One card printed “twice-up” with printer’s marks.
4) Attach your original thumbnail sketches.
Read chapters 3 & 5 in the text.
Terms and Topics for the Quiz: Ch 3: Explain the need for white space. What are “progressive margins”? What are inside & outside margins? How to set column guides. What are tips for selecting column width. What is a minimum size for gutters? (note these are often called “alleys”) How do you use the Page Setup dialog box. Making Page Setup changes later (after the page is begun). How do you set up columns.
Ch 5: (Only part of the chapter is listed. The rest will be part of next-week’s assignment.) Know how to use the Place command; how to paste a graphic using the clipboard; how to move, crop, re-size, rotate, and delete a graphic or a graphic object. How does the Control Panel work (in general)? How do the Nudge buttons work? How can you remove any transformations you have tried? How do you draw a border around a graphic?
Lecture: What are the steps in the publishing planning process. Why do we seek audience information? What kinds of design decisions does the budget affect? What are typical corporate standards? What are “thumbnails” used for? What does “twice up” mean? What are the general goals of business cards? What is meant by “landscape” or “portrait”?
Also be able to explain left & right justification, what “fully justified” means, how to use Guides to align elements, change style of font to bold, italic, etc., create crop marks (“printer’s marks”). What is Linking in PM and how does it affect your publishing job? What is a copyright? What are the 3 necessary components for a copyright notice? What is meant by holder, and the “Fair use” notion? How can you establish a copyright?
Also: Topics not covered in the first lecture (last week) may be included in this list for the next quiz.
Use PageMaker to create a restaurant menu. The menu can be for any type of typical restaurant. Page size should be 8.5" by 5.5" so that a two-page spread will just fit onto an 8.5" by 11" sheet of paper. There should be at least three general categories with appropriate headings, and at least five options listed under each category. Also include at least one sidebar with information about the restaurant. Prices should be aligned on the decimal point. Include a picture or graphic illustration on the cover, and at least two unique graphic elements on the inside pages. Demonstrate the use of design principles of contrast, repetition, alignment, and proximity.
Design a total of three pages (cover and two inside pages) and print at least
one of them with printer’s marks. Also print a thumbnail page, 4-up.
Use a word processor to create the text for a brochure that you will create in the next two weeks. The topic can be of your choosing. If you need a topic, consider making a resume for yourself in brochure form. The text should be at least 150 words and may be longer. Print the text in a plain double-spaced format and bring it to class for proofreading.
Read chapters 5 & 6 in the text.
Terms and Topics for the Quiz: Ch 5. Resolution, dpi, advantages and
disadvantages of Paint-type (bit-mapped graphics) and Draw-type (object-oriented)
graphics, PICT & WMF, EPS, Photo-CD, TIFF. How to use the Place command.
How to paste a graphic using the clipboard. How to move, crop, re-size, rotate,
and delete a graphic or a graphic object. How does the Control Panel work (in
general)? How do the Nudge buttons work? How can you remove any transformations
you have tried? How to draw a border around a graphic?
Ch 6: Explain: the difference between typeface and font, serif and san-serif, leading. How do you use fonts that will give good results from your printer? Ascender, Decender, x-height, the difference between bit-mapped and scaleable fonts, TrueType, PostScript, ATM, greeked text, how to use the text tool to create text, creating a bounding box, changing type specifications (characteristics such as font, size, leading, style, position), using threaded text, how to split or join threaded text boxes, how to change type specifications using the Control Panel. Five options for aligning text (L, R, Center, Full Justify, Force Justify). What is the Story Editor? How do you use the spell checker?
From the Lecture: What are the qualities of a successful flyer? What levels of information are included in a flyer? Be able to explain or demonstrate the application of these design principles: contrast, repetition, alignment, and proximity. What are the differences between bit-mapped graphics and object-based or vector-based graphics? What are the common types of graphic file formats, and which ones are better for desktop publishing? Which ones can be stretched? Which ones make smaller-sized files on our disks? Which ones are better for photographs?
For next week, provide the following in preparation for creating a brochure: 1) An audience analysis with information that is useful for design. 2) A stylesheet with notes about what fonts, image types and sizes, colors, and spacing that will be used. (Also, how will contrast be achieved?) 3) A thumbnail sketch with style details pointed out. 4) A folding dummy. (Note that thumbnail sketch and folding dummy may be combined into a folding dummy with details sketched out on it.) 5) Two scanned photographs placed in PageMaker with notes as to the size of the original scan, the output size, and the output dpi. Notice you don’t actually have to produce the brochure until the following week! 6) Also, convert one .jpg from the internet to a printable graphic and placed in PageMaker with a note as to it’s original size and final size.
Terms and Topics for the Quiz: Ch 7: Be able to give examples of the use of proportion, balance (formal and informal), contrast, unity, and restraint in good design and list some guidelines for good design, including the use of white space, type block shapes, lowercase letters, hyphenations, reverses, screens, bleeds, kickers, drop caps, boxes and bullets. How do you use a grid for laying out documents? How do you use Master Pages. What is PMS-the Pantone Matching System? A comp (comprehensive)? A thumbnail? What is the Guide Manager plug-in used for? What would be a good reason to use multiple master pages? How would you create a new master page?
Terms and Topics for the Quiz: Ch 8: Why is it better to type text with a word processor and place it into a PageMaker document? What is an ASCII file, and why is it useful to use with PageMaker? What is manual, semiautomatic and automatic text flow? How do you control text wrap? What are the text wrap options? How and why would you adjust the text wrap boundaries? What is an inline graphic? When is it useful? What is an "independent graphic"? How can a font in your publication be "missing"? What can you do about a missing font? What are examples of good uses for a "library" in PageMaker? When is updating links important?
Create the Brochure. Turn in two sheets full size (1 front and 1 back)
plus a 2-up PageMaker thumbnail.
Brochure Stylesheet Details:
Terms and Topics for the Quiz:
From the scanning demonstration and handout: What is meant by Scan Mode, Line
Art or 1 bit, Grayscale or 8 bit, Color or 24 bit, bit-map, and Resolution?
Why do you want to scan at the proper final size before placing an image into
PageMaker? How do you judge what resolution to scan at? What file formats are
the most useful for scanned images? What are the most important file formats
for both Object-based and bit-mapped graphics? What are the advantages of either
Object-based and bit-mapped graphics?
Chapter 15: Working with Scanned Images
What is meant by line-art, continuous tone, grayscale? What is a halftone? What
is a halftone screen pattern? How do you compress a TIFF file while placing
it in PageMaker? (Option+click, and OK) How can you change the lightness and
contrast of TIFF files placed into PageMaker?
Be able to explain the next Design Principles discussed in class (size and proportion, direction, consistency,). It would be good to be able to sketch an example for each. Be prepared to suggest more than one organizational theme for a brochure. What are the unique characteristics of a brochure, including an organizing theme or concept, style, and goals? What are the typical effects of these characteristics on budget-related factors such as time, paper, color?
Create Newsletter Planning Materials. Prepare a Style Sheet (for text/type only this time) for your upcoming newsletter (see week 7 criteria below), including details for headlines, pull-quotes, body text, jump-lines, by-lines, publisher's information, and captions. It may also include subheads, tag lines, sidebars, or other elements appropriate to your design. For each text element, include at least six characteristics. This may be hand-written if it is neatly done. Also prepare thumbnail sketches with two options that emphasize how you would balance the front page, including the size and location of the two scanned images.
Terms and Topics for the Quiz:
Be able to explain the next Design Principles.
It would be good to be able to sketch an example for each. What are the unique
characteristics of a brochure, including an organizing theme or concept, style,
and goals? What are the typical effects of these characteristics on budget-related
factors such as time, paper, color?
What are the unique characteristics of Newsletters? Be able to recognize and describe a screen, running head (or header), running foot (or footer), sidebar, byline, alley, overline, kicker, headline, subhead, deck, tag line, stickup cap, drop cap, breakout, pull quote, hanging indent, body text, folio, wraparound, printing rules, jump line, kerning, tracking, leading, gutter or alley, style sheets, widows and orphans. (See the class handout.) What are recommendations for length of lines, use of tracking and leading, and use of fonts in headings or body text?
Be able to use and recognize the following proofreader's marks: delete, insert a word or a space, close up, transpose, add or remove capitalization, align on the margin, and set farther left or right.
Create a Newsletter. Two pages (a front page and a back page) Size:
8.5" x 11"
Margins are not specified but should be appropriate for your design.
Required Elements
Final Newsletter Evaluation:
Terms and Topics for the Quiz
Ch: 10 What are real advantages
of using "styles"? What are two ways to create styles? How do you
apply styles to text? How do you use the Styles Palette? What are two advantages
of basing styles on "existing" files? What are PageMaker "paragraph
tags" and how would you make use of them?
Ch: 11 How can you set leading? How much leading do you get with autoleading? How can you align baselines of text in columns? What is a baseline shift? What does the "align-to-grid" option do for you in a style? How do you kern, set automatic kerning, and set tracking? What does "river of white" refer to? How can you eliminate a river of white? What is the difference between "justified" and "force justified"? Why would you want to "show loose/tight lines"? What are three hyphenation options and how do you set them? What is a non-breaking space, and how do you create one? What can you do with the "set width" command? How do you make a stick-up or drop cap? What is a pull quote? What is a "paragraph rule"?
From the notes: General Design Notes for Newsleters.
From the notes: Design Principles
Terms and Topics for the Quiz
Ch 13 Adding a splash of color. What is the suggested keyword for using
color? What are the recommended best uses of a second color in a design? What
is a PANTONE type of color? Why is a color management system (CMS) sometimes
necessary? What is a "spot" color? A "process" color? A
"tint"? How can you apply a color to text? To an element like a box?
What does "composite" print mean? What are separations?
Ch 16 Working with long documents. What are some typical divisions for longer documents? How can you change the style of page numbers, like from 1,2,3,4 to I, II, III, IV? What is a book list and how do you create one? How can you automatically create a table of contents (TOC)? What is an index marker? How do you generate an index automatically?
Assignment: Prepare the final project to be handed in two weeks. For details see the handout or view a PDF file. Two text files are available for your use (TECH 360 only): desktop notes and desktop glossary.